In a paper, co-authored with David Closs and Morgan Swink, we
conceptualize flexible logistics programs and information connectivity as two
important aspects of logistics flexibility. Flexible logistics program relate
to managerial policies for flexible logistics operations and information
connectivity relates to the aspects of information sharing and collaboration. We
examine the role of information connectivity in making flexible logistics
programs successful by exploring the mediating role of information connectivity
on the relationship between flexible logistics programs and performance
dimensions.
The underlying measures of flexible logistics
program construct include organization-wide planning decisions and programs for
enhancing the logistics flexibility capability of a firm. Specifically, the
measures include: program to authorize and perform special request; flexible
program for special service matched with customer requirements and preplanned
solutions to accommodate unique customer requests. As can be observed, these
measures refer to proactive action plan of an organization that is focused on
specific customer needs. Meanwhile, the
information connectivity construct captures the essence of information sharing
and collaboration between supply chain partners. The specific measures
underlying the information connectivity construct include: ability to share
information with customers and suppliers; effective operational information
sharing with customers and suppliers; information systems support; information
directly obtained from customers and reduced reliance on forecasting; supply
chain collaboration and time-based logistics solutions.
The
performance dimensions considered in this paper are - responsiveness, delivery
competence and asset productivity. The
underlying measures of the responsiveness construct include: product
flexibility, responsiveness to key customers, order flexibility and delivery
time flexibility. The delivery competence construct is composed of delivery speed,
delivery dependability and delivery consistency measures. It relates to the reliability of
delivery performance attained by consistently providing dependable delivery
services. The asset productivity construct is manifested in terms of improved
productivity and cost performance that results from flexibility. The underlying
measures of the construct are: return on assets, inventory turns and low
logistics cost and these outcomes relates to direct financial performance
derived from a firm’s flexible logistics programs and information connectivity.
The two main research questions posed in the paper are:
- What is the relationship of flexible logistics programs on performance dimensions?
- What is the role of information connectivity in making flexible logistics programs successful?
The research questions are addressed by testing the following hypotheses:
H1: Flexible logistics programs are positively associated with higher (a) responsiveness; (b) delivery competence; and (c) asset productivity
H2: The relationship between flexible logistics programs and performance dimensions (i.e. responsiveness, delivery competence and asset productivity) is mediated by information connectivity.
The hypotheses are tested by using 306 survey responses from senior
and middle level logistics or supply chain executives in manufacturing,
wholesale/distributing, and retail firms. The results obtained from the hierarchical regression analysis suggest that flexible logistics programs are positively
associated with responsiveness, delivery competence and asset productivity. We
also observe that there is no mediation of information connectivity when the
outcome construct is responsiveness. Information connectivity partially
mediates the association between flexible logistics programs and delivery
competence and fully mediates the association between flexible logistics
programs and asset productivity.
Implications for managerial practice:
This study
characterizes flexible logistics programs as the willingness and capability to
respond to unique customer requests. For example, one of the dimensions of the
flexible logistics program construct is the capability to authorize and perform
special requests made by the selected customers. It highlights the need for
organizational structure, role dependencies and a proactive preparedness in
terms of managerial policies. The concept of special programs for accommodating
changing customer requirements exemplifies the importance for a firm to be
aware of shifting demand characteristics and the ability to tailor service
delivery accordingly. This implies that logistics management should maintain a relatively
decentralized decision-making environment when establishing the response
strategies for key customer segments. In this regard, we consider that an
important facilitator to logistics flexibility is that operational personnel
are enabled to make decisions with limited administrative bottlenecks.
Performance
is an important indicator of managerial decision-making effectiveness. However,
performance should not be viewed at an aggregate level as it limits the ability
to properly implement a plan and see its effectiveness. This research presents
a disaggregate view of performance resulting from the use of flexible logistics
programs. Specifically logistical performance can be classified as
responsiveness, delivery competence and asset productivity.
The classification of performance into responsiveness,
delivery competence and asset productivity presents implications for strategic
alignment of flexible logistics programs and information connectivity
dimensions. Our results indicate that information connectivity is a facilitator
to improved performance, specifically for the performance dimensions asset
productivity and delivery competence.
The citation for the paper is as follows:
Closs, David J., Swink, Morgan and Nair, Anand. 2005. The role of information connectivity in making flexible logistics programs successful. International Journal of Physical Distribution and Logistics Management, 35(4), pp. 258-277.